Starting from scratch with Blue Apron is a three-step process in which users create an account, choose a plan, and select meals.įrom a value standpoint, some kits offer larger portion sizes than what you’re getting with Blue Apron. We found it curious that the vegetarian plan is the same price as the other plans for two and although Blue Apron does include some higher cost items here like nuts and plant-based proteins, it did kind of feel like an overcharge. Blue Apron also charges a flat $9.99 for shipping, no matter which plan you choose. However, without a major emphasis on health and wellness, we were curious to see what a licensed health professional would make of it.īlue Apron offers three different plans to choose from, but pricing mainly varies by how much food you purchase rather than which plan you choose. Imparting a bit of luxury into the overall experience, Blue Apron sets itself apart in the meal delivery kit marketplace.
The service offers chef-designed recipes to empower and challenge users in the kitchen, igniting curiosity and discovering what a difference cooking with quality ingredients can make. Blue Apron gets its namesake from the garments worn by chefs-in-training, a symbol of continual learning in the kitchen, and this is the mission Blue Apron strives to bring to the home kitchen.
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